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If you are a financial adviser that is just starting to grow a social media profile or have already established an online presence, knowing when to post on social media can have a big impact not only on your engagement rates but also the number of opportunities for business that may be presented to you.

So, regardless of whether you are looking to use just LinkedIn or a number of digital platforms for your online presence, in this blog post, you will find everything you need to know about when you should be posting your content across all relevant platforms like LinkedIn, Facebook, Instagram, and Twitter for maximum impact.

 

How Covid-19 has affected social media consumption and engagement?

Covid-19 is currently impacting how social media content is being consumed. With everyone working at home, consumers have a lot more flexibility and time to surf social media platforms during their working hours without their managers consistently being over their shoulder to keep them focused and productive. This will mean that your content is likely to be seen a lot more at any hour of the day between 10 A.M. and 7 P.M. This makes it perfect for you as a financial adviser to distribute a lot of helpful and quality content without worrying if it will reach enough people.

Below, you can find statistical data provided by SproutSocial on social media consumption for LinkedIn, Facebook, Instagram, and Twitter before Covid-19 affected the world and how things are likely to look once people return to work.

 

Best times to post on Linkedin

As a financial adviser, if you had to pick one social media platform to be on, it would have to be LinkedIn. It is perfect and strictly designed for B2B communications.

The best time to post on LinkedIn is on Tuesday – Friday between 7 A.M. – 4 P.M as the distribution of content consumption and engagement is fairly even when compared to other platforms. The best time to post on LinkedIn specifically would be on Wednesday between 8 A.M. and 10 A.M while the worst-performing days are Sunday and Monday.

 

Best times to post on Facebook

When the finance industry is concerned, the best time to post on Facebook is Monday through Friday, 9 A.M. – noon. As banks and other financial institutions begin to close, audiences start to lose interest every day after the 6 P.M. mark.

From the graph above, Wednesday at noon is the best time to post for maximum engagement while the worst-performing days are Saturday and Sunday.

Additionally, you can judge by the colour fade of the graph to determine the engagement rates at any other times that we did not mention.

 

Best times to post on Instagram

While Instagram may not seem like the ideal platform for communication in the finance industry, it is an excellent platform for highlighting events, sharing customer stories, and distributing longer form articles and video content.

According to SproutSocial, the best time to post on Instagram as a financial adviser is on Friday at 11 A.M. The best overall performing day is on Wednesday between 10 A.M. and 3 P.M while the worst-performing day is the whole of Thursday.

 

Best times to post on Twitter

Twitter has become a major destination for discussions on the internet. It facilitates an excellent platform for conversations in the financial world through hashtags which have made it an invaluable source of attention

SproutSocial suggests that the best time to post on Twitter is Monday through Friday between 7 A.M. and 1 P.M for the UK. Additionally, if you want to produce and share content over the weekend, posting content on Sundays at 2 P.M. is likely to perform the best as compared to any other hour of the day.

 

Figure out your own best time to post on social media

As you begin to post content on a consistent basis, you will notice that sometimes the engagement of your content isn’t particularly in line with the statistical data from above. This is because the data above is an average estimate. It is also reasonable to keep in mind that social media consumption in your particular area of finance may differ.

Don’t let that set you back. If you post content for a month straight, you will notice that you have a lot of valuable data across the different social media platforms. This data can provide you with more insight into when your content gets the highest number of engagement.

Through data, you can uncover your own best time to post on the different social media platforms to get maximum exposure and achieve the highest possible engagement.

Now that you know the best times to post on social media, feel free to explore our other blogs where you can find a wide range of other helpful articles written specifically for financial advisers like yourself.